People in Canada will be shocked to hear that Apple is running a special customer appreciation event and offering a huge discount to new and existing customers — by selling the iPhone 6S for $1 (that’s 99% off the original price!)
For only the month of June, Zulu (NASDAQ: JBFY) has partnered up with trusted Apple iPhone 6S distributors to provide this limited time deal to customers. This is not a mistake: $1.
All of this is a part of an aggressive marketing strategy. Why are they offering such an incredible deal to Canada residents? The Apple marketing team explains: “Last year, the Canada market share may have dropped 35% and is losing to Samsung’s Galaxy products worldwide. Apple retailers need to capture Canada users by liquidating extremely low-priced iPhone 6S devices. In this way, people can become repeat customers who will spread the brand loyalty to their friends.”
Sounds too good to be true? That’s what 24-year-old Allison Smith of Toronto thought too. She decided to take advantage of this month’s deal and received her $1 iPhone 6S in the mail just 4 days later.
Allison explains, “At first, I was skeptical, but then I did some research and saw that Zulu is a legitimate distribution company and iPhone 6S retailer. I decided to risk $1, it’s less than the cup of a coffee anyway. 4 days later, I found my new iPhone 6S in my mailbox!”
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Apparently, this “practically free” promotional tactic is common practice amongst large companies with big marketing budgets. For instance, Burger King launched a similar campaign in 2013, giving away 20,000 free Whoppers on Facebook.
UPDATE: The iPhone 6S $1 promotion ends at the end of the month. As of today, there are less than 100 remaining in stock. After this month, you won’t find an iPhone 6S for cheaper than $699 so act fast and take advantage of this incredible deal.